BCG Matrix with Example

What is BCG Matrix? A strategic planning tool also called as growth/share matrix BCG stands for Boston Consulting Group BCG matrix was created by Bruce Henderson in the early 1970s Use of BCG Matrix To review a portfolio of products Decision making – invest or divest To ensure the possible allocation of resources BCG Matrix categories Stars Dogs Cash Cows Question Marks   BCG Stars Stars are units having high relative market share + high market growth rate They are market-leading products A lot of investment is required to retain…

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