All about MICA – Mudra Institute of Communications Ahmedabad

Hello Uotians,

I hope you all are doing well. Today, the discussion is all about one of the renowned institutes in India i.e Mudra Institute of Communications located in Ahmedabad – MICA. It is the only institute from India involved in creating leadership in Strategic Marketing and Communication.

(MICA Ahmedabad is commonly used by students instead of MICA)

MICA was established in the year 1991. The further discussion will be focused on PGDM – C course.

MICA ahmedabad


Courses offered

PGDM C – (Post Graduate Diploma in Management – Communications)

FPM – C (Fellow Program in Management – Communication)

CCC (Crafting Creative Communication)


Specializations

  1. Advertising & Brand Management,
  2. Digital Communication Management,
  3. Marketing Analytics,
  4. Media & Entertainment Management

MICA Eligibility Criteria

Bachelor’s degree (10 + 2 + 3 system) or equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU). The students in the final year of graduation can also apply


MICA Fees

Fees – Rs. 18,50,000 including accommodation

MICA also provides scholarships


MICA Admission Process

  1. A candidate must have taken at least one of the three exams, CAT/ XAT/GMAT
  2. A candidate has to give MICAT
  3. Group Exercise and Personal Interview

 

Weightage

  • CAT/XAT/GMAT: 20%
  • MICAT: 30%
  • GE: 20%
  • PI: 30%

 

80%ile in CAT and XAT is healthy

 

MICAT consists of:

  • Section A: Psychometric Test
  • Section B: (has 4 sub-sections) – Verbal ability, Quantitative Ability and Data Interpretation, General awareness; Divergent and Convergent Thinking
  • Section C: Descriptive Test

Detailed Selection Process


MICA Placement Statistics

78 companies visited the campus

Average Package – Rs. 12.8 lpa

Highest package – Rs. 58.2 lpa

MICA 2018-19 Placement Report


Verdict

The students who are passionate about the specializations mentioned by MICA should not think much and apply for this institute. The institute is loaded with people having creative mindsets. Giant companies like Google, Amazon, Nestle, Samsung etc. visit the campus so there are ample opportunities for everyone to carve his/her identity in the Corporate world. Want to pursue a career in Media Industry and Communications? MICA is the best place


MICA GE-PI Experience and Expert Tips


Must Explore

Group Discussion Guide

Personal Interview Guide

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