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MICA Ahmedabad Admission 2021: Eligibility, Fees, Cut-off, Placements

MICA Ahmedabad

Today, the discussion is all about one of the renowned institutes in India i.e. Mudra Institute of Communications located in Ahmedabad – MICA. It is the only institute from India involved in creating leadership in Strategic Marketing and Communication.

(MICA Ahmedabad is commonly used by students instead of MICA)

MICA was established in the year 1991. The further discussion will be focused on PGDM – C course.

MICA ahmedabad


MICA Courses offered

  • PGDM C – (Post Graduate Diploma in Management – Communications)
  • FPM – C (Fellow Program in Management – Communication)
  • CCC (Crafting Creative Communication)

MICA Specializations

  1. Advertising & Brand Management,
  2. Digital Communication Management,
  3. Marketing Analytics,
  4. Media & Entertainment Management

MICA Eligibility Criteria

  • Bachelor’s degree (10 + 2 + 3 system) or equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU). The students in the final year of graduation can also apply
  • The candidates must have attempted CAT or XAT or GMAT

MICA Fees and Intake

Fees – Rs. 20,00,000 including accommodation

MICA also provides scholarships

Program Intake
PGDM-C 180 seats
PGDM 60 seats

MICA Admission Process

  1. A candidate must have taken at least one of the three exams, CAT/ XAT/GMAT
  2. A candidate has to give MICAT
  3. Group Exercise and Personal Interview

 

Weightage

  • CAT/XAT/GMAT: 20%
  • MICAT: 30%
  • GE: 20%
  • PI: 30%

 

80%ile in CAT and XAT is healthy

 

MICAT consists of:

  • Section A: Psychometric Test
  • Section B: (has 4 sub-sections) – Verbal Ability, Quantitative Ability and Data Interpretation, General awareness; Divergent and Convergent Thinking
  • Section C: Descriptive Test

MICA Placement Statistics

2018-2020 batch – 88 companies visited

2017-2019 2018-2020
Highest Package Rs. 58.2 LPA (International)

Rs. 25 LPA (Domestic)

Rs. 58.2 LPA (International)

Rs. 32.8 LPA (Domestic)

Average Package Rs. 12.8 LPA Rs. 13.9 LPA

 

MICA 2018-2020 Placement Report

 

Sectors Average Package Highest Package
FMCD & Retail Rs. 13.9 LPA Rs. 26.3 LPA
FMCG Rs. 21.7 LPA Rs. 58.2 LPA
E-Commerce, IT/ITeS Rs. 15.8 LPA Rs. 27.5 LPA
Analytics, BFSI &
Consulting
Rs. 11.2 LPA Rs. 20 LPA
Advertising Rs. 10.6 LPA Rs. 17.4 LPA
Media Rs. 12.5 LPA Rs. 17 LPA
Others Rs. 12.5 LPA Rs. 26 LPA

Verdict

The students who are passionate about the specializations mentioned by MICA should not think much and apply for this institute. The institute is loaded with people having creative mindsets. Giant companies like Google, Amazon, Nestle, Samsung etc. visit the campus so there are ample opportunities for everyone to carve his/her identity in the Corporate world. Want to pursue a career in Media Industry and Communications? MICA is the best place


MICA GE-PI Experience and Expert Tips


Must Explore

Group Discussion Guide

Personal Interview Guide

Important Links
Free Resources Paid Resources
CAT/CMAT Notes Mock Test Series
MBA CET Notes
Personal Interview CAT/XAT Prep Books
GD/WAT Topics
Certifications CET/CMAT Prep Books
MBA Profile Building
 
MBA Entrance Exams MBA Specializations Nearby MBA Colleges
CAT Marketing IIMs in India
CMAT Finance CMAT-based
MBA CET Human Resource CET-based
XAT Operations Non-CAT-based
NMAT IT Systems NMAT-based
SNAP Health Care SNAP-based
IIFT International Business Mumbai
PGDBA Business Analytics Pune
TISSNET/MAT Retail Management Delhi
IRMASAT Rural Management Hyderabad
SRCC GBO Pharma Management Kolkata

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